Qiang Gong
Papers
1
Total Citations
119
H-Index
1
About
Qiang Gong is a distinguished scholar whose research lies at the intersection of marketing strategy, consumer behavior, and intellectual property. His work is particularly noted for its deep exploration of how consumers perceive and respond to counterfeit products, a topic of immense practical and theoretical importance. Gong’s most cited paper, “Untangling Searchable and Experiential Quality Responses to Counterfeits” (2016, 119 citations), offers a groundbreaking framework that distinguishes between how consumers evaluate counterfeit goods based on searchable attributes versus experiential qualities. This contribution has reshaped understanding of brand dilution and consumer decision-making in gray markets. By dissecting the nuanced psychological and quality-based trade-offs consumers make, Gong provides critical insights for firms combating counterfeiting and protecting brand equity. His research is widely cited in marketing, economics, and legal studies, reflecting its interdisciplinary impact. Gong’s work is essential reading for students and researchers interested in the complex dynamics of authenticity, consumer trust, and market ethics in the global economy.
Research Focus
Key Achievements
Top Papers
- 1Untangling Searchable and Experiential Quality Responses to Counterfeits119 citations · 2016