Willem Verbeke
Papers
1
Total Citations
75
H-Index
1
About
Willem Verbeke is a leading scholar at the intersection of marketing, psychology, and organizational behavior, best known for his groundbreaking work on customer attachment styles, service encounters, and the role of emotions in business relationships. His research fundamentally reshapes how we understand customer responses to frontline service robots versus human employees, demonstrating that individual differences—particularly attachment styles—moderate affective, attitudinal, and behavioral reactions. His highly cited 2021 study (75 citations) provides critical evidence that not all customers respond uniformly to automated service, offering actionable insights for designing adaptive service systems. Beyond this, Verbeke has made seminal contributions to sales force management, emotional intelligence in professional contexts, and the neuroscience of trust in buyer-seller interactions. His work consistently bridges deep psychological theory with practical business applications, earning him recognition as a pioneer in behavioral marketing. With a career spanning decades and hundreds of citations, Verbeke’s research continues to influence scholars and practitioners navigating the evolving landscape of human-machine interaction in service settings.
Research Focus
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Top Papers
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