Patrizia Cherubino
European Brain Research Institute, Sapienza University of Rome
Papers
2
Total Citations
121
H-Index
2
About
Patrizia Cherubino is a pioneering researcher at the intersection of neuroscience, human-computer interaction, and consumer behavior. Her work primarily explores how emerging technologies—such as service robots and brain-computer interfaces (BCIs)—influence human cognition, emotion, and decision-making. Cherubino’s most cited study (75 citations) demonstrates that customers’ attachment styles significantly moderate their affective, attitudinal, and behavioral responses to frontline service robots compared to human employees, offering critical insights for designing empathetic AI in service contexts. In another influential paper (46 citations), she investigates how EEG-based BCIs affect attentional performance during simultaneous flight simulation tasks, advancing neuroergonomic applications for high-stakes environments. Her research uniquely bridges neurophysiological measurement with real-world behavioral outcomes, providing a rigorous empirical foundation for human-centered technology design. Cherubino’s work has been widely recognized for its interdisciplinary impact, informing both academic theory and practical implementation in robotics, neuromarketing, and cognitive engineering. Her contributions continue to shape how we understand and optimize human–machine interactions in an increasingly automated world.
Research Focus
Key Achievements
Top Papers
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