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About

Vincent Wing Sun Tung is a leading scholar in hospitality and tourism technology, whose pioneering research has fundamentally shaped our understanding of human-robot interactions (HRI) within service environments. Best known for establishing the intellectual foundations of robotics research in hospitality, Tung has consistently bridged engineering-rooted HRI frameworks with consumer experience theory, producing insights directly relevant to hotel operators, tourism marketers, and service designers alike. His 2017 review paper identifying future opportunities for HRI research in tourism (390 citations) and his 2018 exploration of customer experiences with robotics (463 citations) effectively launched a new subfield, giving researchers a common vocabulary and conceptual scaffolding that continues to drive scholarship globally. His subsequent experimental work examining how robotic service shapes hotel brand experience across budget, midscale, and luxury segments further demonstrated his commitment to practically grounded, rigorous inquiry. Beyond guest-facing technology, Tung has extended his expertise into management education, investigating how educational robotics can transform pedagogical approaches in business schools. His more recent work on robotic service failures and humanoid robots' intellectual stimulation reflects an evolving research agenda that keeps pace with rapid technological change. Collectively, his publications have accumulated over 1,100 citations, cementing his reputation as one of hospitality academia's most influential voices on service technology.