Serene Tse
Papers
2
Total Citations
30
H-Index
2
About
Dr. Serene Tse is a pioneering researcher at the intersection of robotics, brand experience, and intellectual engagement within the hospitality and tourism sectors. Her work fundamentally explores how humanoid service robots reshape customer interactions, moving beyond simple service delivery to examine deeper psychological and experiential dimensions. Her most influential study, "A patterns perspective of customers’ brand experiences with robotics in hospitality" (2023, 22 citations), introduces a groundbreaking framework that synthesizes tourism research with humanities literature on micro-stories, analyzing social platform narratives to reveal four distinct dimensions of robotic brand experiences. This work has quickly become a cornerstone for understanding consumer-robot dynamics. Building on this foundation, her recent 2025 paper (8 citations) develops a multidimensional model specifically addressing how humanoid robots enhance users’ intellectual experiences—focusing on information processing and critical thinking. Dr. Tse’s contributions are vital for academics and practitioners alike, offering a nuanced lens through which to design and evaluate robotic interventions that foster meaningful, cognitively engaging guest experiences. Her research is shaping the future of intelligent hospitality.
Research Focus
Key Achievements
Top Papers
- 1
- 2