Hyejo Hailey Shin

University of South Carolina, Hong Kong Polytechnic University

Papers

Total Citations

229

H-Index

About

Hyejo Hailey Shin is a leading scholar at the intersection of hospitality, technology, and consumer psychology. Her research primarily investigates how travelers perceive and adopt emerging technologies—particularly service robots and artificial intelligence—in hotel and tourism contexts. Shin’s most influential work, “Guests’ perceptions of robot concierge and their adoption intentions” (2020), has garnered over 210 citations, establishing a foundational framework for understanding consumer acceptance of robotic service encounters. This seminal paper revealed critical factors influencing guests’ willingness to engage with robot concierges, shaping subsequent research in hospitality automation. Her more recent work, “Consumers’ Brand Experiences With Robotic Service Failures” (2024), explores the psychological mechanisms—appraisal, attribution, and reactance—that unfold when robotic services fail, offering vital insights for designing resilient AI systems. Shin’s contributions are particularly notable for bridging theoretical models of human-robot interaction with practical implications for hotel management. Her research has been widely cited by scholars in hospitality, tourism, and human-computer interaction, reflecting its interdisciplinary impact. Through her work, Shin continues to guide the industry toward thoughtful, consumer-centric automation, making her a key voice in the future of service technology.