Vesa Tiitola

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About

Vesa Tiitola is a researcher whose work bridges service logic, digital transformation, and value co-creation in complex healthcare ecosystems. His primary research areas include value-in-use (VIU), pragmatic constructivism, and the design of product-service systems (PSS) for healthcare delivery. Tiitola’s major contribution lies in unpacking how digital healthcare technologies can enable value-in-use, particularly when technology providers and public healthcare organizations struggle to align their differing logics and objectives. His most-cited paper, “Enabling value-in-use with digital healthcare technologies: combining service logic and pragmatic constructivism” (2022), has garnered 17 citations and provides a foundational framework for understanding how value is realized in practice, not just in theory. In his more recent work, “Value creation and retention through re-servitization: Product service system for prescription medication dispensing in homecare” (2025), Tiitola extends this thinking by exploring how PSS users—often lacking visibility into organizational-level gains—can make informed decisions about service adoption and discontinuation. This work highlights a critical tension in service design: individual user value versus fleet-level operational benefits. Tiitola’s research is especially relevant for scholars and practitioners in service-dominant logic, healthcare innovation, and sustainable business models.