Shun Ye

Papers

Total Citations

H-Index

About

Shun Ye is a researcher at the forefront of technology adoption in the tourism and hospitality industry, with a primary focus on artificial intelligence and human-computer interaction. Her key research areas center on understanding consumer behavior toward emerging technologies, particularly conversational agents and AI-powered information services. Ye’s major contribution lies in pioneering the study of disembodied AI agents—such as chatbots and voice assistants—as distinct from physical robots, a critical distinction in the service sector. Her most cited work, "An Integrated Model of Customers’ Intention to Reuse Information Service: What’s New for Conversational Agents?" (2023), with 8 citations, proposes a novel framework that identifies the unique determinants driving customers’ continued use of conversational agents, filling a gap in AI acceptance research. This study, along with its earlier 2022 iteration (4 citations), has shaped how scholars and practitioners understand user engagement with non-physical AI interfaces. Ye’s research is notable for its practical implications, offering actionable insights for hospitality businesses deploying AI tools to enhance customer service. Her work continues to influence the evolving dialogue on technology adoption, making her a key voice in the intersection of AI, tourism, and consumer psychology.