Chi Fai Si-Tou
Papers
2
Total Citations
12
H-Index
2
About
Chi Fai Si-Tou is a rising scholar at the forefront of artificial intelligence adoption in the tourism and hospitality industry. His research focuses on the critical intersection of human-computer interaction and service technology, specifically investigating how disembodied conversational agents—AI-powered chatbots and virtual assistants—influence customer behavior. Si-Tou’s major contribution lies in developing and testing an integrated model that explains customers’ intentions to reuse information services provided by these agents, moving beyond the field’s traditional emphasis on physical robots. His most cited work (2023, 8 citations) and its earlier iteration (2022, 4 citations) are foundational in identifying the unique determinants of user engagement with conversational AI, such as perceived anthropomorphism and trust, in a service context. By addressing this gap, Si-Tou provides actionable insights for businesses seeking to optimize their digital customer service strategies. His work is increasingly recognized for its timely relevance, as the industry rapidly shifts toward AI-mediated interactions, marking him as a key voice in the future of hospitality technology.
Research Focus
Key Achievements
Top Papers
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