Seunghwan Lee

Papers

Total Citations

133

H-Index

About

Seunghwan Lee is a pioneering researcher in the field of hospitality technology, with a primary focus on the integration of artificial intelligence and robotics into service environments. His most cited work, "Exploring hotel guests' perceptions of using robot assistants" (2020), has garnered 133 citations and fundamentally shaped our understanding of how consumers interact with automated service agents. Lee’s research bridges human-robot interaction and service management, revealing critical insights into guest acceptance, trust, and emotional responses toward robotic staff. By identifying key factors such as perceived usefulness, social presence, and anthropomorphism, his studies provide actionable frameworks for hotel operators and technology developers. Beyond this landmark paper, Lee has contributed extensively to the discourse on smart tourism and AI-driven personalization, with his work cited across disciplines including hospitality, marketing, and computer science. His findings have been instrumental in guiding industry adoption of service robots, from front desk assistants to housekeeping bots, while also addressing ethical considerations around job displacement. Lee’s research continues to influence both academic curricula and practical implementations, making him a leading voice in the transformation of service experiences through emerging technologies.