Rodrigo Perez‐Vega
Papers
2
Total Citations
579
H-Index
2
About
Dr. Rodrigo Perez-Vega is a leading scholar at the intersection of artificial intelligence and marketing, whose work is fundamentally reshaping how we understand consumer behavior in the digital age. His primary research areas include AI in marketing, service robots, and the psychology of consumer-technology interactions. Dr. Perez-Vega’s most impactful contribution is his seminal systematic literature review, "AI in marketing, consumer research and psychology," which has garnered over 540 citations, establishing itself as a foundational resource for researchers worldwide. This work provides the first integrated view of AI’s role across these critical fields. He has also made significant strides in understanding service robots, notably in his 2023 study examining how these AI-powered agents influence customer satisfaction and online ratings in the hospitality sector. By exploring the moderating effects of rapport and contextual factors, his research offers practical insights for businesses deploying automation. Dr. Perez-Vega’s work is essential reading for anyone seeking to navigate the complex interplay between emerging technologies and human psychology in modern markets.
Research Focus
Key Achievements
Top Papers
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