Robert Boyer
Papers
2
Total Citations
145
H-Index
2
About
Robert Boyer is a leading researcher at the intersection of consumer behavior and the circular economy, exploring how market demand can drive sustainable production. His work fundamentally addresses a critical gap: while industries develop circular products—those designed for reuse, refurbishment, or recycling—little is known about how consumers actually value them. Boyer’s most influential study (2020, 110 citations) pioneered the investigation of explicit “circular economy” product labels, revealing that customers are indeed willing to pay a premium for such items, though their willingness is shaped by the degree of circularity. Building on this, his 2021 study (35 citations) used choice experiments to segment consumers for mobile phones and other goods, identifying distinct customer groups with varying preferences for circular features. These insights help producers de-risk the transition to circular business models by targeting the right audiences. Boyer’s work is essential for anyone seeking to align profit motives with environmental goals, offering a data-driven roadmap for designing products and labels that resonate with real-world buyers.
Research Focus
Key Achievements
Top Papers
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