Consumer purchase intention of remanufactured EEE products – A study on robotic lawn mowers in Sweden

Abstract

The lack of consumer acceptance of remanufactured products prevents the transition to a circular econ- omy. The aim of this study was to determine the degree of importance of influencing factors to the con- sumer’s purchase intention of a remanufactured robotic lawn mower. The results indicated that the con- sumer’s purchase intention can be measured as a function of attitude, social pressure and the availability of remanufactured products, among which attitude had the highest effect on the purchase intention. The attitude was significantly predicted by the expected product quality, perceived risk and price advantages, among which expected product quality has the highest effect.