Shiva Habibi
Papers
2
Total Citations
226
H-Index
2
About
Shiva Habibi’s research lies at the vital intersection of consumer behavior, sustainability, and the circular economy, exploring how market forces can drive environmental progress. Her major contributions focus on understanding what truly motivates consumers to embrace circular products—those that are reused, remanufactured, or refurbished rather than newly made. In her highly cited 2020 study on the determinants of demand for circular economy products (116 citations), she used conjoint experiments with 800 UK adults to reveal the key factors that influence purchasing decisions for premium electronics like mobile phones. Her follow-up work on product labels for the circular economy (110 citations) broke new ground by examining whether an explicit “circular economy” label could command a price premium, and how willingness to pay shifts across different levels of product circularity. This research provides crucial insights for businesses and policymakers seeking to design effective labeling schemes and marketing strategies that encourage sustainable consumption. Habibi’s work is essential reading for anyone interested in bridging the gap between consumer intentions and actual sustainable purchasing behavior.
Research Focus
Key Achievements
Top Papers
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