Papers
4
Total Citations
53
H-Index
4
About
Rehan Husain is a rising scholar at the forefront of anthropomorphism research in hospitality and tourism, exploring how human-like design in service agents—from robots to AI—shapes guest experiences. His work systematically traces the evolution of anthropomorphism from 2010 to 2023, revealing its growing role in promotion and guest-robot relationships. Husain’s most-cited paper, “Past, present, and future of anthropomorphism in hospitality & tourism” (2023, 31 citations), provides a foundational conceptualization and systematic review of the field. He further investigates how anthropomorphic design can engineer emotional bonds between guests and robots (2025, 8 citations), while also critically examining the “dark side” of these agents across cultures (2024, 8 citations), highlighting negative behavioral outcomes in developing versus developed countries. His recent work on “The Sentient Shift” (2025, 6 citations) sets a future research agenda for anthropomorphized service agents in the industry. By balancing the promise of emotional engagement with the risks of cultural and psychological fallout, Husain offers a nuanced, globally-minded perspective that is essential reading for researchers and practitioners navigating the humanization of technology in hospitality.
Research Focus
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