Pretty Bhalla

About

Pretty Bhalla is an emerging researcher whose work sits at the dynamic intersection of artificial intelligence, digital transformation, and marketing innovation. Her scholarship critically examines how AI is reshaping industries and professional practices in the 21st century, positioning her as a thoughtful voice in contemporary technology studies. In her notable work "Beyond the Hype," Bhalla cuts through prevailing excitement surrounding AI to offer a nuanced assessment of its genuine transformative potential across multiple sectors, demonstrating her commitment to rigorous, grounded analysis rather than uncritical enthusiasm. Complementing this, her paper "Embracing the Intelligent Future: AI and Digital Marketing Synergy" explores the profound shift from traditional to AI-enabled digital marketing, situating this transition within the broader context of ICT advancement, machine learning, and robotics. Both publications, each garnering 2 citations since their 2024 release, reflect a research agenda that is timely and practically relevant to businesses, marketers, and technologists navigating rapid digital change. Though early in her academic career, Bhalla's focus on translating complex technological developments into accessible, actionable insights marks her as a promising contributor to the growing field of AI applications in business and marketing.

Research Focus

Key Achievements

Top Papers

1. 1
   Beyond the Hype

   2 citations · 2024
2. 2
   Embracing the Intelligent Future: AI and Digital Marketing Synergy

   2 citations · 2024

Key Collaborators

Contact & Links