Jaskiran Kaur

About

Jaskiran Kaur is an emerging researcher whose work sits at the dynamic intersection of artificial intelligence, digital transformation, and marketing innovation. Her scholarship critically examines how AI and machine learning are reshaping industries and professional practices in the 21st century, with a particular focus on cutting through the noise surrounding technological hype to offer grounded, substantive analysis. Her 2024 paper "Beyond the Hype" challenges readers to look past surface-level enthusiasm surrounding AI, exploring its genuine transformative potential across multiple sectors. Complementing this, her work "Embracing the Intelligent Future: AI and Digital Marketing Synergy" investigates the profound shift from traditional to AI-enabled digital marketing, situating this evolution within the broader context of ICT-driven digitization, robotics, and machine learning adoption. Though early in her academic career, both papers have already garnered citations within their debut year, signaling growing recognition from fellow researchers and practitioners in the field. Kaur's research speaks directly to students, marketers, and technologists seeking to understand not just what AI can do, but how thoughtfully integrating these tools can drive meaningful, lasting change across business and communication landscapes.

Research Focus

Key Achievements

Top Papers

1. 1
   Beyond the Hype

   2 citations · 2024
2. 2
   Embracing the Intelligent Future: AI and Digital Marketing Synergy

   2 citations · 2024

Key Collaborators

Contact & Links