Geetika Madaan

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About

Geetika Madaan is an emerging researcher whose work sits at the dynamic intersection of artificial intelligence, Industry 4.0 technologies, and digital transformation. Her scholarship addresses some of the most pressing questions facing modern societies: how advanced technologies reshape labor markets, redefine educational paradigms, and revolutionize marketing practices in an increasingly automated world. Madaan's most influential contribution, "Education in the Fourth Industrial Revolution" (2022, 7 citations), examines how automation, robotics, and AI are fundamentally altering the skills and knowledge demanded by contemporary workplaces, offering critical insights for educators and policymakers navigating this disruption. Her companion work on the Internet of Robotic Things (2022, 5 citations) further explores the infrastructural and conceptual challenges Industry 0 presents for connected robotic systems. More recently, Madaan has turned her analytical lens toward AI's broader societal role. Her 2024 publications cut through prevailing hype to critically assess AI's transformative potential across industries, while also exploring the powerful synergy emerging between artificial intelligence and digital marketing strategies. Collectively, her research provides scholars, students, and practitioners with grounded, forward-thinking frameworks for understanding and navigating our rapidly evolving technological landscape.