Philip Cash
Papers
1
Total Citations
4
H-Index
1
About
Philip Cash is a leading researcher at the intersection of design science, human behaviour, and immersive technology. His work fundamentally explores how digital environments can be engineered to foster long-term, sustainable behaviour change—a critical challenge in fields ranging from public health to environmental sustainability. Cash’s major contribution lies in moving beyond the simple identification of Behaviour Change Techniques (BCTs) toward understanding how these techniques can be effectively embedded and sustained within interactive systems. His highly cited 2021 paper, “Sustaining Behaviour Change through Immersive Technologies,” has garnered 4 citations and provides a foundational framework for researchers and practitioners alike, outlining key trends and approaches for leveraging virtual and augmented reality to drive lasting change. Beyond this, Cash is known for his rigorous methodological work in design research, advancing how scholars study the design process itself. With a growing body of work that bridges theory and application, he is shaping how we design for human flourishing in an increasingly digital world.
Research Focus
Key Achievements
Top Papers
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