Milton Edgardo Mariani

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About

Milton Edgardo Mariani is a pioneering researcher at the intersection of immersive technologies and behavioural science, with a focus on how virtual and augmented realities can drive lasting change in sustainability and health. His most cited work, "Sustaining Behaviour Change Through Immersive Technologies: Trends, Perspectives, and Approaches" (2021), critically examines the limitations of current Behaviour Change Techniques (BCTs) and proposes a framework for leveraging immersive environments to foster long-term, rather than transient, behavioural shifts. Mariani’s contributions bridge a crucial gap between technology design and psychological theory, offering actionable insights for developers and policymakers. While his citation count is still growing—reflecting the emerging nature of this field—his work is foundational for researchers exploring digital interventions. Mariani’s research is notable for its forward-looking synthesis of trends and its emphasis on sustained impact, positioning him as a key voice in the evolving dialogue on technology-mediated behaviour change.