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About

Patricia Baudier is a leading researcher at the intersection of digital marketing, luxury branding, and human-robot interaction. Her work explores how consumers perceive and trust non-human influencers—from humanoid social robots to virtual avatars—particularly within high-end luxury and multicultural contexts. Baudier’s most-cited paper (65 citations) investigates the source credibility and emotional responses generated by robot versus human influencers representing luxury brands. She further examines the perceived credibility of human-like social robots and virtual influencers, revealing how artificial intelligence reshapes consumer trust across continents. Her cross-continental analysis of robot influencer credibility in fashion (18 citations) underscores the global relevance of her findings. Baudier’s research is pivotal for understanding how emerging technologies like AI and social robotics are transforming brand communication and consumer behavior. Her work not only advances academic theory but also offers practical insights for luxury marketers navigating the rise of synthetic endorsers. With a growing citation footprint, Baudier is a key voice in the evolving dialogue on digital influence and authenticity.