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About

Dr. Elodie de Boissieu is a leading scholar at the intersection of digital marketing, artificial intelligence, and luxury brand management. Her research primarily investigates the perceived credibility and emotional impact of non-human influencers—both social robots and virtual influencers—within high-end consumer contexts. Her most cited work, “Source Credibility and Emotions generated by Robot and Human Influencers” (2022, 65 citations), broke new ground by comparing how luxury consumers respond to robot versus human brand representatives. She further advanced this field with a 2023 study (34 citations) examining human-like social robots in multicultural luxury settings, revealing critical insights into consumer trust and anthropomorphism. Her latest cross-continental analysis (2024, 18 citations) extends these findings to fashion marketing across global markets. Dr. de Boissieu’s contributions are pivotal for brands navigating the rise of AI-driven endorsements, offering empirical evidence on how credibility and emotional engagement differ between human and synthetic influencers. Her work is essential reading for researchers and practitioners exploring the future of luxury marketing in an increasingly automated digital landscape.