Ninh Nguyen

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About

Ninh Nguyen is a rising scholar in sustainable hospitality and service technology, whose research bridges green consumer behavior with the emerging role of service robots in tourism. His most-cited work, "Effects of green messages and the presence of service robots on green evaluations of hotels" (2025), has already garnered 2 citations shortly after publication, signaling early impact in a rapidly evolving field. Nguyen’s key contributions lie in understanding how environmental messaging and robotic interactions shape guests’ perceptions of hotel sustainability—a critical intersection as the industry automates while striving for eco-friendly practices. By experimentally testing how robot presence moderates the effectiveness of green appeals, he provides actionable insights for hoteliers aiming to align technology adoption with environmental credibility. His work is notable for its timeliness, addressing the post-pandemic surge in both automation and sustainability demands. As a researcher, Nguyen demonstrates a knack for identifying underexplored synergies, positioning himself at the forefront of a niche that will only grow in relevance. For students and scholars, his studies offer a compelling model for integrating behavioral science with cutting-edge hospitality tech.