Jialing Lin
Papers
1
Total Citations
2
H-Index
1
About
Jialing Lin is a rising scholar at the intersection of sustainable hospitality, service technology, and consumer behavior. Their research focuses on how environmental messaging and technological innovations—particularly the deployment of service robots—shape guests’ green evaluations and sustainable decision-making in hotel settings. In their most-cited work, “Effects of green messages and the presence of service robots on green evaluations of hotels” (2025), Lin explores the nuanced interplay between verbal sustainability cues and robotic presence, revealing how these factors jointly influence perceptions of eco-friendliness and guest satisfaction. Although early in their career, Lin’s work has already garnered attention, with this paper accumulating 2 citations—a promising start for a novel area of inquiry. By bridging green marketing theory with human-robot interaction, Lin offers practical insights for hoteliers seeking to enhance environmental credibility while leveraging automation. Their contributions are particularly timely as the hospitality industry grapples with balancing sustainability goals and technological adoption. As Lin continues to develop this research stream, they are poised to become a key voice in understanding how robots can amplify—or complicate—green branding in service environments.
Research Focus
Key Achievements
Top Papers
- 1