Yubo Huang

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About

Yubo Huang is a rising scholar in the fields of sustainable hospitality and human-robot interaction, with a particular focus on how technology and environmental messaging shape consumer behavior. In their most-cited work, "Effects of green messages and the presence of service robots on green evaluations of hotels" (2025), Huang investigates the interplay between eco-friendly communication and robotic service agents in hotel settings, revealing how these factors jointly influence guests’ perceptions of a property’s environmental commitment. This research, already garnering 2 citations shortly after publication, marks an early but significant contribution to understanding the psychological mechanisms behind green technology adoption in tourism. By bridging sustainability studies with service robotics, Huang provides actionable insights for hoteliers seeking to enhance their green credentials without alienating tech-savvy or environmentally conscious guests. Their work is particularly notable for its timely relevance as the hospitality industry increasingly integrates both automation and sustainability initiatives. As an emerging voice in this interdisciplinary space, Huang’s findings offer a foundation for future studies on how digital and ecological innovations can coexist to shape consumer trust and brand loyalty.