Meike Zehnle
Papers
1
Total Citations
24
H-Index
1
About
Meike Zehnle is a rising scholar at the forefront of consumer psychology and artificial intelligence adoption. Her research centers on understanding the nuanced, context-dependent relationship between consumers and emerging technologies, with a particular focus on AI resistance. In her landmark meta-analysis, "Not all AI is created equal," Zehnle challenges prevailing assumptions by demonstrating that consumer resistance to AI is not a fixed phenomenon but is strongly shaped by market context, methodological choices, and rapidly evolving societal norms. This work, already garnering 24 citations since its 2025 publication, reveals that much of the documented resistance may be an artifact of how resistance is measured rather than a genuine consumer sentiment. By disentangling these drivers, Zehnle provides critical insights for both academics and practitioners seeking to design and deploy AI tools that resonate with users. Her contributions are particularly timely as AI becomes increasingly embedded in daily life, offering a more precise framework for understanding when and why consumers embrace or reject intelligent systems.
Research Focus
Key Achievements
Top Papers
- 1