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About

Markus Gandorfer is a leading agricultural economist whose research sits at the intersection of digital technology adoption, autonomous farming systems, and small-scale agriculture. Based in Bavaria, Germany, his work has made significant contributions to understanding how farmers and broader society perceive and adopt emerging agricultural technologies, particularly field crop robots and autonomous weeding systems. Gandorfer's most influential work examines digitalization trends in European small-scale farming contexts—a population frequently overlooked in mainstream technology adoption research. His 2022 inventory study on digital technology adoption has already garnered 153 citations, establishing him as a key voice in agricultural digitalization discourse. Complementing this, his research on Bavarian farmers' attitudes toward field crop robots (72 citations) provides rare empirical evidence from a small-scale European farming region, bridging the gap between technological availability and real-world uptake. Beyond farmer perspectives, Gandorfer uniquely investigates public and consumer acceptance of autonomous agriculture, recognizing society as a critical stakeholder in shaping technology trajectories. His more recent work evaluates the economic, environmental, and social performance of robotic weeding systems, reflecting an increasingly holistic approach. Together, his contributions offer an essential framework for researchers, policymakers, and innovators navigating the future of sustainable, technology-driven farming.