Agnes Emberger‐Klein
Papers
2
Total Citations
25
H-Index
2
About
Agnes Emberger‐Klein is a leading researcher at the intersection of agricultural innovation and societal acceptance. Her work focuses on understanding how the public perceives emerging digital and autonomous technologies in agriculture, particularly autonomous crop robots and weed control systems. Through her highly cited 2022 study on German consumer segments’ views of crop robots (22 citations), she demonstrated that societal acceptance is a critical determinant of farmer adoption—a key insight for technology developers and policymakers. Her 2021 discrete choice experiment (n=675) further explored whether digitalization leads to alienation, revealing nuanced public preferences for different weed control methods. Emberger‐Klein’s research uniquely bridges agricultural economics and social science, showing that the success of precision farming technologies depends not only on technical performance but also on alignment with public values. Her work has become essential reading for researchers studying technology adoption, agricultural policy, and consumer behavior in the context of digital transformation. By quantifying how society views autonomous agriculture, she provides vital evidence for designing technologies and communication strategies that foster acceptance rather than resistance.
Research Focus
Key Achievements
Top Papers
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