Marat Bakpayev

Papers

Total Citations

152

H-Index

About

Marat Bakpayev is a researcher at the intersection of marketing, technology, and consumer well-being. His work explores how emerging technologies—particularly artificial intelligence and the tools of the Fourth Industrial Revolution—shape human behavior and social outcomes. Bakpayev’s most influential study, “Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving” (114 citations), demonstrates that designing AI agents with human-like smiles and features can foster psychological closeness in potential donors, significantly boosting charitable donations. This work has practical implications for nonprofits leveraging AI in fundraising. He has also contributed to mental health research with “Reminiscence Therapy in the Treatment of Depression in the Elderly: Current Perspectives” (26 citations), reviewing decades of evidence on this nonpharmacological intervention. Additionally, his paper “Opportunities of and threats to consumer well-being in the age of Fourth Industrial Revolution technologies” (12 citations) provides a forward-looking framework for understanding how IR 4.0 innovations—from healthcare to finance—can either enhance or endanger consumer welfare. Bakpayev’s research is notable for bridging behavioral science and digital ethics, offering actionable insights for marketers, policymakers, and technologists.