Seeun Kim
Papers
1
Total Citations
114
H-Index
1
About
Dr. Seeun Kim is a pioneering researcher at the intersection of artificial intelligence, consumer behavior, and prosocial decision-making. Her work fundamentally explores how anthropomorphic design in technology influences human psychology and charitable giving. In her highly influential paper, "Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving" (2021, 114 citations), Dr. Kim demonstrated that AI agents designed with human-like features and broad smiles evoke greater psychological closeness in potential donors, significantly boosting donation intentions. This research, grounded in anthropomorphism and construal level theory, has reshaped how nonprofit marketers approach AI-driven fundraising. Beyond this landmark study, Dr. Kim’s broader contributions examine how subtle cues in technology—from facial expressions to conversational tone—can bridge the psychological distance between humans and machines, fostering trust and generosity. Her work has been widely cited by scholars in marketing, human-computer interaction, and social psychology, and has practical implications for designing ethical, effective AI agents. Dr. Kim’s research not only advances theoretical understanding but also offers actionable insights for leveraging technology to promote social good.
Research Focus
Key Achievements
Top Papers
- 1