Iryna Pentina

Papers

Total Citations

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About

Iryna Pentina is a prominent researcher in the fields of technology adoption, human-robot interaction, and consumer behavior. Her work critically examines how individuals and organizations integrate emerging technologies, with a particular focus on service robots and conversational agents. Her most-cited paper, "Service robots or human staff? The role of performance goal orientation in service robot adoption" (2022, 41 citations), offers a groundbreaking analysis of how consumers’ goal orientations influence their willingness to accept robotic service providers over human staff. This research has significant implications for the hospitality and retail sectors, where automation is reshaping customer experiences. Pentina also explores the nuanced dynamics of trust in social conversational agents, as seen in her work "Emotional and Cognitive Trust in Social Conversational Agents: An Abstract" (2023). Her contributions bridge psychology, marketing, and technology, providing actionable insights for designing user-centric AI systems. With a growing citation impact, Pentina’s work is essential reading for students and researchers interested in the behavioral foundations of human-technology interaction and the future of service automation.