Gainiya Tazhina
Papers
1
Total Citations
4
H-Index
1
About
Gainiya Tazhina is a leading scholar in hospitality and tourism management, with a research focus on experiential value, consumer behavior, and the integration of emerging technologies in service environments. Her work critically examines how robotic services, cultural contexts, and gender differences shape customer perceptions and behavioral intentions. In her highly cited 2024 study, Tazhina investigates the effects of robot service efficiency, enthusiastic curiosity, escapist experience, and sense of security on perceived experiential value (PEV) in robot-enhanced restaurants. This research identifies key determinants of PEV and demonstrates its direct influence on customer behavioral intentions, offering actionable insights for hospitality practitioners and technology designers. With 4 citations already, this paper is gaining traction for its timely exploration of cultural and gender moderators in human-robot interaction. Tazhina’s contributions bridge theoretical frameworks with practical applications, advancing understanding of how automation transforms guest experiences. Her work is essential reading for students and researchers interested in service innovation, cross-cultural consumer psychology, and the future of hospitality technology.
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Top Papers
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