Assem Abdunurova
Papers
1
Total Citations
4
H-Index
1
About
Assem Abdunurova is an emerging scholar in hospitality and tourism management, with a focused research interest in the intersection of technology, consumer behavior, and cultural dynamics. Her work primarily explores how robotic service innovations reshape guest experiences and behavioral intentions in the hospitality sector. In her most-cited study, a 2024 comparative analysis of robot-enhanced restaurants, Abdunurova investigates how factors such as robot service efficiency, escapist experience, and sense of security influence perceived experiential value (PEV) and subsequent customer behavior. Notably, she examines cultural and gender differences, revealing how these variables moderate the relationship between service technology and consumer response. This research, which has already garnered 4 citations shortly after publication, contributes critical insights for designing culturally adaptive robotic services. Abdunurova’s work is particularly relevant as the hospitality industry increasingly adopts automation, and her findings offer practical guidance for operators seeking to optimize guest satisfaction across diverse markets. Her scholarly contributions mark her as a promising voice in understanding how technology and human experience converge in modern service environments.
Research Focus
Key Achievements
Top Papers
- 1