Denise Toman

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About

Denise Toman is a leading voice in the digital transformation landscape, with her research primarily centered on the strategic adoption and impact of Robotic Process Automation (RPA) within organizations. Her most influential work, "An empirically supported conceptualisation of robotic process automation (RPA) benefits" (2020), has garnered 21 citations and stands as a foundational piece for understanding how enterprises can effectively leverage automation. In this study, Toman moves beyond anecdotal evidence to provide a rigorous, data-driven framework that categorizes the tangible benefits of RPA—from cost reduction and operational efficiency to improved service quality and productivity. By bridging the gap between theoretical promise and practical implementation, her research offers critical guidance for managers and technologists navigating the complexities of automation adoption. Toman’s contributions are particularly notable for their empirical rigor in a field often dominated by vendor hype, making her work essential reading for students and researchers interested in the real-world application of intelligent automation. Her insights continue to shape how organizations strategically deploy RPA to achieve sustainable competitive advantage.