Dahlia El‐Manstrly
Papers
1
Total Citations
2
H-Index
1
About
Dahlia El‐Manstrly is a leading scholar in service marketing and customer loyalty, with a particular focus on the intersection of technology and human interaction in hospitality and service settings. Her research critically examines how service agents—both human and robotic—shape customer experiences, loyalty, and operational outcomes. El‐Manstrly’s most-cited work, including her field study comparing human versus robot service agents in hospitality, offers rare empirical evidence in a domain often dominated by hypothetical scenarios. This study, published in 2025, has already garnered attention for its practical insights into personnel shortages and automation. Her broader contributions explore the dynamics of customer relationships, trust, and the psychological drivers of repeat patronage. With a growing citation impact, El‐Manstrly is recognized for bridging academic rigor with real-world industry challenges, making her work essential reading for scholars and practitioners navigating the future of service delivery. Her achievements include advancing the understanding of how technology can complement—rather than replace—human touch in high-stakes service environments.
Research Focus
Key Achievements
Top Papers
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