Biao Luo
Papers
2
Total Citations
21
H-Index
2
About
Biao Luo is an emerging researcher whose work sits at the intersection of artificial intelligence, consumer behavior, and human-robot interaction. His scholarship focuses particularly on how consumers perceive and accept service robots in commercial settings, with a keen interest in the psychological and contextual factors that shape these attitudes. Luo's most cited work, "Cute or competent? Contextual dynamics of consumer acceptance toward service robots" (2025, 15 citations), explores how robot personality framing influences consumer trust and adoption — a question with significant practical implications for the hospitality, retail, and service industries. Building on this foundation, his 2024 study examines how conversational styles — specifically cute versus competent communication — moderate consumer anxiety toward AI-driven service encounters. Together, these papers reveal a consistent research agenda: understanding the nuanced emotional and cognitive responses consumers have when interacting with increasingly human-like robotic systems. Though early in his career, Luo's growing citation record signals meaningful traction within the AI-consumer behavior community. His research offers valuable guidance for businesses deploying service robots, helping practitioners design robot personas that maximize consumer comfort, engagement, and acceptance in real-world service environments.
Research Focus
Key Achievements
Top Papers
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- 2