Papers
3
Total Citations
73
H-Index
3
About
Yajie Gao is an emerging scholar specializing in human-robot interaction, consumer behavior, and the social dynamics of robotic technology in domestic and service environments. Her research focuses on understanding how and why consumers accept — or resist — social robots in their homes and everyday lives, a timely and increasingly consequential field as robotics becomes more commercially accessible. Gao's most cited work, "Consumer acceptance of social robots in domestic settings" (2024, 42 citations), broke new ground by examining robots like Jibo, Cozmo, and Kuri through a marketing and consumer experience lens, moving the conversation beyond technical performance to psychological and social acceptance. Her 2023 study (27 citations) further enriched this discourse by exploring how self-construal, social support, and perceived relationship intrusion shape consumer preferences — revealing that robots are not simply tools, but perceived social actors with complex relational implications. Her most recent contribution (2025) applies configuration theory to understand the combinations of conditions under which consumers welcome robots into their homes, reflecting her growing methodological sophistication. Collectively accumulating over 70 citations within a short publication window, Gao's work positions her as a promising voice at the intersection of marketing, technology acceptance, and human-robot interaction research.
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