Te‐Lin Chung
Papers
1
Total Citations
108
H-Index
1
About
Dr. Te‐Lin Chung is a leading scholar in consumer behavior and technology adoption, with a particular focus on how values and innovativeness shape purchase intentions for emerging convergence products. Her most-cited work, "The consumption values and consumer innovativeness on convergence products" (2012, 108 citations), fundamentally advanced our understanding of the psychological drivers behind consumer acceptance of multifunctional technologies, such as home robots. By integrating consumption value theory with the moderating role of consumer innovativeness, Dr. Chung provided a robust framework that explains why some consumers eagerly adopt novel, integrated devices while others hesitate. This research, grounded in a large-scale survey of 506 South Korean participants, has become a cornerstone for subsequent studies in technology marketing and product design. Her contributions are particularly valuable in an era of rapid technological convergence, offering actionable insights for firms aiming to launch successful hybrid products. Dr. Chung’s work continues to influence both academic discourse and practical strategies in consumer electronics and innovation diffusion.
Research Focus
Key Achievements
Top Papers
- 1The consumption values and consumer innovativeness on convergence products108 citations · 2012