Tangwutu Yang

Huazhong University of Science and Technology

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About

Tangwutu Yang is a pioneering researcher at the intersection of marketing, human-robot interaction, and consumer behavior. Their work centers on understanding how consumers accept and interact with social robots in domestic and service environments, a rapidly evolving field with profound implications for retail and technology adoption. Yang’s most impactful contribution, the 2024 paper “Consumer acceptance of social robots in domestic settings,” has garnered 42 citations and explores how robots like Jibo, Cozmo, and Kuri can serve diverse household groups, bridging the gap between emerging technology and consumer psychology. This foundational study highlights the untapped potential of social home robots in retail and service contexts. Building on this, Yang’s 2025 work investigates consumer responses to different robot roles in human-robot service collaboration, offering nuanced insights into how role design shapes user trust and satisfaction. By systematically analyzing acceptance drivers, Yang provides actionable frameworks for designers and marketers, positioning them as a key voice in the future of service automation. Their research not only advances academic understanding but also guides practical deployment of social robots in everyday life.