Sangwon Park

Papers

Total Citations

586

H-Index

About

Dr. Sangwon Park is a leading scholar in tourism technology and service innovation, whose work has fundamentally reshaped our understanding of human-robot interaction in hospitality. His research primarily explores how consumers evaluate and build trust with service robots, a critical area as automation transforms the travel industry. Park’s seminal 2017 paper, “Consumer Evaluation of Hotel Service Robots,” has garnered 295 citations, establishing a foundational framework for analyzing guest perceptions of robotic services. He further advanced this field with his 2020 study on “Multifaceted trust in tourism service robots” (291 citations), which dissected the complex dimensions of trust—from reliability to emotional connection—that determine whether travelers embrace or resist robotic assistance. Beyond these landmark works, Park’s contributions have practical implications for hotel design and customer experience management, bridging theoretical models with real-world applications. His research is widely cited by academics and practitioners alike, reflecting its profound impact on both scholarship and industry practice. For students and researchers, Park’s work offers a compelling roadmap for studying how emerging technologies reshape service encounters, making him an essential voice in the future of tourism and hospitality.