Iis Tussyadiah

About

Iis Tussyadiah is a pioneering researcher at the forefront of artificial intelligence, robotics, and automation in tourism and hospitality. Her work has fundamentally shaped how scholars and industry practitioners understand the integration of intelligent technologies into service environments, earning her an exceptional body of citations that reflects her field-defining influence. Tussyadiah's most celebrated contributions examine how service robots and AI systems are transforming hospitality encounters, from hotel front desks to restaurant dining rooms. Her landmark 2020 review launching the Annals of Tourism Research Curated Collection on AI and Robotics — now approaching 900 citations — established a comprehensive scholarly foundation for an entire emerging discipline. Complementary work exploring consumer trust in intelligent robots, hotel robot evaluation, and the implications of humanoid robots like Pepper™ demonstrates her commitment to understanding both technological capability and human behavioral response. Beyond hospitality, Tussyadiah has investigated autonomous mobility, nudging behavior through robotic agency, and cross-cultural dimensions of robot-mediated service. Her creative methodological approaches, including employing LEGO® Serious Play® to explore AI adoption, reveal an innovative thinker unafraid to challenge conventional research boundaries. With over 2,800 cumulative citations across her top works, Tussyadiah stands as an indispensable voice shaping the future of human-robot interaction in travel and service industries.

Research Focus

Key Achievements

Top Papers

1. 1
   A review of research into automation in tourism: Launching the Annals of Tourism Research Curated Collection on Artificial Intelligence and Robotics in Tourism

   894 citations · 2020
2. 2
   Artificial intelligence in business: State of the art and future research agenda

   512 citations · 2020
3. 3
   Applications and Implications of Service Robots in Hospitality

   369 citations · 2020
4. 4
   Do travelers trust intelligent service robots?

   312 citations · 2020
5. 5
   Consumer Evaluation of Hotel Service Robots

   295 citations · 2017
6. 6
   Nudged by a robot: Responses to agency and feedback

   125 citations · 2019
7. 7
   Attitudes Toward Autonomous on Demand Mobility System: The Case of Self-Driving Taxi

   114 citations · 2017
8. 8
   Spicing up hospitality service encounters: the case of Pepper™

   92 citations · 2021
9. 9
   Service Robots and the Changing Roles of Employees in Restaurants: A Cross Cultural Study

   38 citations · 2019
10. 10
    Leveraging LEGO® Serious Play® to embrace AI and robots in tourism

    31 citations · 2019

Key Collaborators

Contact & Links