Reza Etemad‐Sajadi

HES-SO University of Applied Sciences and Arts Western Switzerland

Papers

Total Citations

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About

Reza Etemad‐Sajadi investigates the intersection of human–robot interaction, service robotics, and ethical technology adoption. His work critically examines how consumers perceive and accept robots in frontline service contexts, with a particular focus on the ethical dimensions of these interactions. His most cited paper (2022, 73 citations) explores how ethical issues raised by human–robot interaction can shape users’ intentions to use service robots, offering vital insights for designing responsible automation. Another influential study (2021, 19 citations) demonstrates how remote control robot concierge solutions—such as the humanoid robot Pepper—can enhance customer experience by applying an extended Technology Acceptance Model (TAM). Through empirical user studies and pre-recorded gesture experiments, Etemad‐Sajadi bridges theoretical frameworks with practical applications, helping businesses and technologists understand the psychological and ethical barriers to robot adoption. His research is particularly valuable for students and researchers interested in service innovation, AI ethics, and the future of automated customer experience. By highlighting the critical role of trust and ethical design, Etemad‐Sajadi’s work informs both academic discourse and industry practice in the rapidly evolving field of social robotics.