Pronab Kumer Saha

Papers

Total Citations

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About

Dr. Pronab Kumer Saha is an emerging scholar in the field of technology adoption and consumer behavior, with a focused interest in the intersection of artificial intelligence and hospitality. His most cited work, "Consumers' intention to visit a robotic restaurant" (2022), investigates the psychological and contextual drivers behind customers' willingness to engage with automated dining experiences. Drawing on survey data from 283 experienced customers and employing rigorous structural equation modeling, Dr. Saha identifies key factors—such as perceived novelty, trust, and service quality—that shape consumer acceptance of robotic services. This research has already garnered 3 citations, signaling its relevance as the industry moves toward greater automation. Dr. Saha’s contributions are particularly valuable for students and researchers exploring human-robot interaction, as he bridges theoretical frameworks with practical insights for restaurant operators and technology developers. His work not only advances academic understanding but also offers actionable guidance for businesses navigating the shift toward AI-driven customer service. As a rising voice in this niche, Dr. Saha continues to shape conversations around the future of dining and consumer technology.