Fathema Farjana Hani

Papers

Total Citations

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About

Dr. Fathema Farjana Hani investigates the intersection of technology and consumer behavior, with a primary focus on the adoption of service robots in the hospitality industry. Her most cited work, "Consumers' intention to visit a robotic restaurant" (2022), makes a significant contribution by empirically identifying the key factors that drive or hinder customers from dining at robot-staffed establishments. Drawing on data from 283 experienced customers and employing rigorous structural equation modeling, Dr. Hani’s research provides a validated framework for understanding consumer acceptance of automation in dining. This study, with 3 citations, offers crucial insights for restaurateurs and technologists navigating the future of service. Her work is particularly notable for its timely exploration of how trust, perceived usefulness, and novelty influence behavioral intentions in an emerging sector. Dr. Hani’s research is essential reading for scholars in hospitality management, human-robot interaction, and technology adoption, bridging the gap between technological innovation and real-world consumer psychology.