Nicole Pfeffermann

Papers

Total Citations

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About

Nicole Pfeffermann is a distinguished scholar whose research lies at the dynamic intersection of innovation management, strategic communication, and intellectual property. Her work explores how organizations can effectively leverage patents and communication tools to drive high-tech innovation and competitive advantage. In her notable study, "The High-Tech Innovation 'ParcelRobot': Patent Strategy and Communication Tools" (2011, 4 citations), Pfeffermann provides a compelling case analysis of how patent strategies and targeted communication frameworks can be integrated to commercialize complex technologies. This contribution offers practical insights for managers and researchers navigating the challenges of translating R&D into market-ready products. While her citation count reflects a focused, early-stage impact, her work is recognized for bridging theory and practice in innovation ecosystems. Pfeffermann’s research is particularly valuable for students and professionals seeking to understand the strategic role of communication in protecting and promoting technological breakthroughs, making her a thoughtful voice in the evolving discourse on innovation and intellectual property management.