Markus Reihlen

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About

Markus Reihlen is a leading scholar in strategic management and organization theory, with a particular focus on how professional service firms and knowledge-intensive organizations navigate digital transformation. His research examines the interplay between organizational identity, technology adoption, and strategic change, offering critical insights into how firms redefine themselves in response to disruptive innovations. Reihlen’s most-cited work, “No longer second-class citizens: Redefining organizational identity as a response to digitalization in accounting shared services” (2022), has already garnered 18 citations, underscoring its timely contribution to understanding how digitalization challenges core organizational beliefs and practices. Beyond this, his broader portfolio explores the evolution of professional service firms, the role of knowledge and learning in strategy, and the dynamics of institutional change. Reihlen’s work is widely recognized for bridging theoretical rigor with practical relevance, making him a key voice in debates on organizational adaptation. His research has been published in top-tier journals and has influenced both academic discourse and managerial practice, particularly in the context of digitalization’s impact on professional identities and organizational structures.