Marcus Linder
Papers
2
Total Citations
226
H-Index
2
About
Marcus Linder is a leading researcher in the circular economy, focusing on the intersection of consumer behavior and sustainable business models. His work primarily explores how consumers perceive and value products designed for reuse, remanufacturing, and recycling—key pillars of a circular economy. Linder’s major contributions include identifying the determinants of consumer demand for circular products, such as the role of product labels and the willingness to pay for sustainability. His highly cited 2020 study on consumer demand for reused and remanufactured electronics, with 116 citations, reveals critical insights into how factors like product type and market segment influence adoption. Another influential paper, with 110 citations, demonstrates that explicit “circular economy” labels can significantly affect consumer preferences, though willingness to pay varies along a continuum of circularity. Linder’s work is notable for bridging behavioral economics with environmental strategy, offering actionable guidance for businesses and policymakers aiming to scale circular practices. His research has become foundational for scholars and practitioners seeking to understand the market dynamics of sustainable consumption.
Research Focus
Key Achievements
Top Papers
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