Papers
1
Total Citations
87
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1
About
Dr. Lina Ren is a leading scholar in the field of technology-driven consumer behavior, with a primary focus on the intersection of artificial intelligence (AI) and customer experience. Her most influential work, "The impact of artificial intelligence technology stimuli on smart customer experience and the moderating effect of technology readiness" (2022, 87 citations), makes a foundational contribution by conceptualizing and measuring how specific AI technology stimuli shape smart customer interactions. In this empirical study, Dr. Ren developed a novel scale to clarify the dimensions of AI technology stimulation and demonstrated that a customer’s technology readiness significantly moderates the relationship between AI stimuli and their experiential outcomes. This research provides critical insights for designing more effective and personalized AI interfaces in retail and service contexts. By bridging the gap between technological features and psychological responses, Dr. Ren’s work has become essential reading for scholars and practitioners seeking to optimize the human-AI interface. Her rigorous empirical approach and clear theoretical contributions mark her as a rising authority in digital marketing and service innovation.
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