Li Miao
Papers
1
Total Citations
205
H-Index
1
About
Li Miao’s research lies at the intersection of service technology, consumer behavior, and human-robot interaction, with a particular focus on how consumers respond to anthropomorphized service agents in hospitality and tourism contexts. Her most cited work (205 citations) investigates when technology anthropomorphism helps alleviate customer dissatisfaction after a service failure, revealing that consumer technology self-efficacy and interdependent self-construal jointly moderate these effects. This study provides critical insights for the deployment of humanoid robots in airports, hotels, and restaurants. Miao’s contributions extend to understanding how individual differences shape consumer acceptance of and satisfaction with automated service encounters. Her research has been widely cited by scholars in hospitality management, marketing, and human-computer interaction, reflecting its interdisciplinary impact. By bridging psychological theory with practical service design, Miao’s work informs both academic understanding and industry practice, helping businesses optimize customer experiences with emerging technologies. Her findings are particularly relevant as service robots become increasingly common in high-contact service environments.
Research Focus
Key Achievements
Top Papers
- 1