Leena Jenefa

Hindustan Institute of Technology and Science

Papers

Total Citations

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About

Leena Jenefa is a forward-thinking researcher at the intersection of marketing, technology, and healthcare. Her primary research areas include medical tourism, artificial intelligence applications in business, and the strategic redesign of marketing mix elements. Her most notable contribution, the 2024 paper "Redesigning of Marketing Mix Elements Affecting Medical Tourism Through Artificial Intelligence (AI)," has already garnered 6 citations, reflecting its timely relevance. In this work, Jenefa investigates how variables such as treatment location and cost—core components of the marketing mix—influence medical travel decisions, proposing AI-driven strategies to optimize these factors. By addressing the medical tourism industry, which ranks third among global competitive sectors, she provides actionable insights for stakeholders seeking to enhance patient attraction and service delivery. Her research bridges the gap between traditional marketing theory and emerging technologies, offering a novel framework for decision-making in a rapidly evolving field. Jenefa’s work is particularly valuable for students and researchers interested in the practical application of AI to service industries, demonstrating how data-driven approaches can reshape global healthcare markets.